from Heimtextil Trends 2013/2014

The Heimtextil Trends 2013/2014
offer you an in-depth view on influential developments in the area of home textiles.

Reflecting the spirit of the times, they relate to the complex lifestyles of contemporary consumers.

We present the current trend themes using 4 representative personalities, each with his or her own hopes, desires, aspirations and ideas:

1-The historian

A treasurer of the past, seeking value and discovering ways to make history relevant to contemporary life. Partial to noble products of supreme craft and artisanship with aristocratic élan.

The treasure box of Western civilisation in the late 16th and 17th centuries has been thrown open. This period continues to inspire due to the extreme richness of its historical arts and crafts. All treasures are crafted with supreme artisanship, the ornaments are expressive, the embellishment is opulent and the details refined.

Who we are and how we live
These are lovers of luxury who appreciate the value of well-rooted quality and the concept of pedigree.

Born into a technology-dominated culture, they are devoted to finding ways to fit history into their contemporary lifestyles.

With a disdain for disposable gadgets, they chase concepts of beauty with intrinsic value, historical magic, storytelling and craftsmanship.

Shades of value

The historian palette is muted by the absence of bright light. Daylight shimmers through to reveal pearlescent pales, candlelit metallic sheen and dim and mysterious dark shades.

2-The eccentric

A hunter and collector, chasing the exquisite and the unique, cherishing and mixing discoveries with daring eclecticism. Assembles flamboyant concepts that have a timeless quality and an extremely decorative character.

Daring flamboyance is mixed with a passion for decorative arts and crafts, creating a contemporary curiosity cabinet filled with the unique and the one-off. Products of true origin show folkloric aspects, exotic references and tribal influences, all matched freely with the traditional and authentic to create a generous and eclectic mix.

Who we are and how we live
These people are hunters and gatherers: free-spirited individuals who lead an abundant and Burgundian lifestyle and share a common preference for the decorative and outspoken. Contemporary dandies and modern bohemians are touring the globe for joyful experiences and meaningful products. They scavenge the globe for the iconic and the extraordinary and are aware of the cultural context and origin of the trophies of their tours.

Palette of passion

A range that stages the abundant as well as the understated to enable the flamboyant colour clashes where extravagance meets elegance and exoticism.

3-The inventor

An intelligent free thinker, experimenting and researching solutions to make life fulfilling, fun and exciting. Fond of concepts in which function meets fun, wellness and entertainment. Eager to leave a personal trace on designs.

We’d all love to invent our own personal living environment that eases our life and accommodates our most intimate desires. To discover challenging ideas that explore the fringes of the possible, with the satisfaction being more in the process than the result. To create concepts where function meets up with fun and wellness with entertainment. To conjure up the sensorial, the kinetic and interactive and link these to our favourite media, allowing us to play our way through the day.

Who we are and how we live
These people love experiments, seek adventure and yearn for undiscovered worlds of wonder.

They are opportunistic characters who like to try things out and make their mark on the design and production processes.
Connected to friends and the world, they are ready to share both the inner and outer.

Power play

The intrigue is drawn by the strange contrasts, combining the clinical with the organic, the hot with the frozen and sparking understated functionality with a healthy dose of fun. A playful range of vivid shades.

4-The geologist

A nature lover, preserving as well as exploring the deepest layers of the earth and digging down for the unseen and the unexpected. Values the precious imperfections of geological textures, the science of nature and its surreal quality.

Celebrate nature and strive to reconnect with it by exploring the unknown and the unexpected. Embrace its ravishing powers, which are both destructive and beautifying at the same time. Value the precious imperfections of geological textures, the constant evolution of organic growth, the continuous change triggered by erosion, oxidation, natural distress and nature’s own self-destructive forces. Listen to the Earth, experience it to the fullest. It is the science of nature and its surreal aspects that inspire. Some of these traces of nature’s energy can fiercely liven up our home environments.

Who we are and how we live
These are lovers of the good life, considerate yet demanding citizens who are aware of the quality of a product as well as its origins. Where does it all come from and what is the environmental and social impact of what surrounds and serves us?

They love nature and natural products, yet at the same time, they are still intrigued by the fact that man, the city and the economy are an integral part of our current ecosystem. We live in the next stage of nature.

Poisonous sparks

This range reflects the mysterious, dark side of nature. Intense hues are sparked with poisonous brightness and metallic sheen to light up our urban caves. Irregular surface effects breathe life into dense and understated natural shades.

Color Trends

Palette colors from
Design Seeds are color palettes created by designer and color specialist Jessica Colaluca.

Palette n. 001

{ winter chirp }

Susan Gertz
Just beautiful!

Depth Chargz
As a graphic designer, I find this simple, soft, and very classy. Great layout!

Tamara Fox
The colors of nature are always beautiful. Being a bird lover, I find their palettes especially wonderful!

Kristie Sloan Paty Shaulis
how's this for a different look! Don't think I've seen a bird with colorings like this.

Paty Shaulis
He is beautiful!!! Love the colors! need to sketch him!

Palette n. 002

{ nature hues }

Stacey Cunningham

Home House Interiors
such cosy colours!

Michelle Snyder Seitzer
This is gorgeous!

Jan Thompson

Christine Russell
I like these better....

Palette n. 003

{ night blues }

Amandla Awethu
{ blue moon hues }

Nancy Langston
A bit cool, but we could warm it up with accessories

Kovács Györgyi
The one in the middle is the colour I want to see on my smaller room's walls

Olga Karstvo

Dawn McGeachie
This has you name written on it Rebecca!

MaryJo Cerwonka Bailey
Very pretty.

Palette n. 004

{ macaron tones }

Beverly Herman
I am stopping at his store before Christmas. My neighbor knows Lina!

Kelly Pack Loomis
Minty cool beauty.

Esmeralda Perez de Lopez
Its very calming

Marty Holesinger
My home office is green like above & the name is "quietude"

Kate Med
I love some of these colours!

Pamela Macdonald
How does one make these delectable little cakes ????

what is that color?
if you are interested in knowing what a specific color is, you can read how to get the HEX codes and what you can do with that information by reading the post "what's that color?"

About Tendencies that generate Tendencies

by Vincenzo Sguera


Every year I find myself expressing my point of view on Tendencies when publishing my catalogue. My observation position is far from the clamour of Fairs and Fashion Shows and Trendy Roads where present and future products can be admired, so perhaps you wonder how I forecast the "looks", to programme the development of my books. I will try to explain.

Globalization moves Tendencies as if they were banks of clouds from one continent to another. They are the same everywhere but with different times and intensity.
Luckily for me, I see that the stratification of the various contemporary Looks does not age the Tendencies or books published in the past.

The problem shifts to the new aspects that any design can open up if it is seen from a far enough distance. This enables us to sense, intuitively, the connection with typologies that are not immediately recognizable or analysed deeply enough to reveal the original components on which to work. Then I can see that in a given decor there are already the peculiarities of a Look for it to become a Genre.
For example, when I developed the designs I called "TECNO POP", made up of simple geometries, multi-coloured and inspired by the Fifties, in this category I included designs which were more specifically OPTICAL and others drawn from KINETIC ART.
By developing them in a more targeted way I was able to create other designs with the same characteristics and I have produced a book on OPTICAL textures and another on KINETIC ART TEXTURES.
Another example: the "GOTHIC POP TEXTURES" books contain the origins of 2 more tendencies that I have been able to study further with my books "NATURAL POP TEXTURES" and "BLACK & WHITE MATRIX".
All this was not clear at first, it was not automatic, but by the end I became aware of it.

Fashions add to each other, they mix and fragments generate others; just detect the distinctive characteristics which give them a unique personality.
I am convinced that the paths which link the various Fashions are followed in the same way by all those who work with them, so they converge on similar Ideas which take hold and become the emergent Look.
This is why, rather than following the paths generated by Fashion Shows or Trendy Roads, I prefer to investigate the paths of the mind behind every present Look, knowing that it contains the seeds for the future.
Of course this requires a wide knowledge of Iconography, from Art to Graphics, from Design to Fashion and dealing with them constantly, as I have done for more than thirty years.
If you are in this stream of Ideas and Looks it comes naturally to follow the flow and sense before others where Taste is heading. This must not happen too early, which is equal to too late, given the returning cycles of Taste and Fashion.

Last but no less important is the Psychological Factor in a society which makes group decisions, not individual ones, which are influenced by highly stressing and conditioning social situations.

Colours and Lines describe our problems, or rather our reaction to these and we cease being free to choose as individuals because our answers are similar to those of others and therefore predictable, but this is the next coming scenario, yet to be codified.

For now, Creativity still has the task of suggesting the best choices for mankind.

Copyright © 2012 Vincenzo Sguera







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